Get Seen. Get Clicked. Get Sales.
Turn Google into your best salesperson with our high-converting PPC campaigns. Whether you’re looking to drive traffic, generate leads, or boost eCommerce sales, our data-driven strategies deliver.
Our Amazing Clients
What is Paid Search Advertising (PPC)?
Paid search, often referred to as pay-per-click (PPC) advertising, allows your business to appear at the top of search engine results when potential customers are actively searching for your products or services. With platforms like Google Ads, you only pay when someone clicks on your ad — meaning your budget goes towards real, interested leads.
Why Invest in Paid Search Advertising?
Paid search is one of the fastest ways to drive traffic that converts. Whether you’re a service-based business or an eCommerce brand, PPC can scale your growth with precision and speed.
Immediate visibility on Google
Reach ready-to-buy customers
Full control over budget and targeting
Trackable ROI with detailed analytics
Outrank your competitors
Our Paid Search Services
Our PPC Services Include:
Google Ads Campaign Setup & Management
We build, launch, and manage your search campaigns from start to finish — targeting the right keywords to reach the right people.
Keyword Research & Competitor Analysis
We uncover high-converting keywords and analyse your competitors to give you a competitive edge in the search results.
Search & Display Ads
Get found on Google Search when intent is high, and stay top-of-mind with eye-catching Display ads across millions of websites.
Remarketing Campaigns
We re-engage past visitors with tailored ads that bring them back — turning missed opportunities into paying customers.
Google Shopping Ads
Perfect for eCommerce brands — showcase your products with images, prices, and reviews directly in Google search results.
Conversion Tracking & Optimisation
We track every click, call, and sale — using data to continuously improve performance and maximise your ROI.
Why Fresh Gen Marketing?
At Fresh Gen Marketing, we combine data-driven strategy with a deep understanding of buyer intent to deliver paid search campaigns that convert. Our team is results-focused, transparent, and committed to making every ad rand work harder for your business.
Certified Google Ads Experts
We're not just marketers — we're data nerds who thrive on real, measurable results.
Performance-Focused
We don’t just get clicks. We get conversions, leads, and revenue.
Transparent Reporting
No jargon, no fluff. You get clear reports that show exactly where your budget goes.
South African & Global Experience
We run campaigns locally and internationally — helping brands in SA, the US, and beyond.
- Jacobs Transport
Sweet Cheeks Bakery
Anonymous eCommerce Client
How It Works
Free Discovery Call
We learn about your goals and current marketing efforts.
Strategy Development
Custom PPC strategy tailored to your business.
Campaign Launch
We handle setup, testing, and go-live.
Ongoing Optimisation
We continually test and improve ad performance.
Monthly Reporting
Clear reports with your ROI and next steps.
Frequently Asked Questions.
SEO is organic and long-term. Paid search is immediate and you pay per click. We offer both.
Budgets vary based on industry, competition, and goals — we’ll help you determine the right amount.
Yes! Google Ads is flexible. We can scale up, down, or pause campaigns as needed.
Ready to Grow?
Book Your Free Media Buying Consultation!
Discover how your ads can reach the right audience and generate more leads without wasting budget.