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Answer Engine Optimization (AEO): 10 Questions Businesses Ask About AI Search Visibility As artificial intelligence transforms search, Answer Engine Optimization (AEO) has become essential for businesses that want to appear in AI‑powered answers like ChatGPT and Bing AI. As AI-powered search tools like ChatGPT, Bing AI, and other LLMs become more popular, businesses are asking […]

We Answer Your 10 Hottest Questions About Google Ads Are you thinking about running Google Ads but aren’t sure where to start? Or maybe you’ve tried them before but didn’t get the results you wanted. Don’t worry—we’ve got you covered. Below, we answer the 10 most common questions businesses ask about Google Ads so you

LinkedIn Ads Case Study This LinkedIn Ads Case Study not only highlights the tactical decisions we made during the Culture Summit campaign but also demonstrates how smart optimisation and audience refinement can dramatically improve campaign outcomes. By sharing specific performance figures and insights, this case study offers practical lessons for B2B marketers looking to elevate

Industry Professional Hair Products – Salon-Exclusive Hair Straightening Treatments Services Facebook & Instagram Paid Advertising Strategic Ad Scheduling Audience Targeting & Segmentation Messenger Chatbot Lead Qualification Client Evolution Proof – a premium, dual-performance hair straightening treatment brand in South Africa. The Challenge Evolution Proof wanted to generate quality leads for their hair straightening treatment among

Industry Wedding Cakes & Event Catering Services Facebook & Instagram Paid Advertising, Audience Targeting & Campaign Strategy, Ad Creative & Copywriting, Chatbot Setup for Lead Qualification Client Sweet Cheeks Cakery – a boutique bakery specializing in bespoke wedding cakes. The Challenge January is typically a quieter sales month, with many people recovering from holiday spending

Industry Corporate Training & Culture Development Services LinkedIn Ads Management, Audience Targeting, Campaign Optimization, Retargeting Strategy, Cross-Platform Recommendations Client Happy Sandpit (www.happysandpit.com) The Challenge Happy Sandpit wanted to increase awareness and drive interest in their Field Trip and Culture Summit events. The goal was to reach decision-makers in HR, people management, and leadership roles, while

Industry Professional Salon Products – Haircare Services Facebook & Instagram Ads Management | Audience Targeting & Optimization | Messenger Chatbot Integration for Lead Qualification | Campaign Performance Analysis & Reporting Client Evolution Proof – Importer & Distributor of Professional Hair Salon Products The Challenge The client wanted to generate qualified leads from hair salon owners

Industry Logistics & Transport Services SEO & Google Ads Management Client Jacobs Transport – a leading logistics provider in South Africa The Challenge Jacobs Transport needed to boost its visibility online and attract more quality leads through search engines. Despite their reputation in the logistics sector, their website wasn’t ranking well and their Google Ads