Industry
Professional Salon Products – Haircare
Services
Facebook & Instagram Ads Management | Audience Targeting & Optimization | Messenger Chatbot Integration for Lead Qualification | Campaign Performance Analysis & Reporting
Client
Evolution Proof – Importer & Distributor of Professional Hair Salon Products
The Challenge
The client wanted to generate qualified leads from hair salon owners and hairstylists for their professional haircare product line. The challenge was to reach the right audience while keeping the cost per lead low and ensuring leads were pre-qualified for genuine interest.
Our Strategy
We developed a targeted Facebook and Instagram campaign, with Messenger integration to filter and pre-qualify leads. The strategy focused on:
- Refining audience targeting based on age, gender, and profession.
Allocating the majority of budget to high-performing placements (Facebook & Messenger).
Using a chatbot to engage prospects instantly and gather qualifying information.
Monitoring demographic performance in real-time to identify cost-efficient segments for optimization.
RESULTS:
13 qualified leads
generated within 10 days.
CONTENT CREATION
Professionally
R23.06
Average Cost Per Lead
Most leads from a single segment
Women aged 55–64 (31% of total leads)
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