Industry
Logistics & Transport
Services
SEO & Google Ads Management
Client
Jacobs Transport – a leading logistics provider in South Africa
The Challenge
Jacobs Transport needed to boost its visibility online and attract more quality leads through search engines. Despite their reputation in the logistics sector, their website wasn’t ranking well and their Google Ads weren’t yielding consistent results.
Our Strategy
SEO SERVICES
SEO Overhaul
Performed a full website audit to identify technical and content gaps.
Optimised meta titles, descriptions, and headers across key service pages.
Created SEO-rich content focused on high-intent keywords like “lowbed truck hire,” “cross-border transport,” and “container transport Gauteng.”
Improved site speed and mobile usability for better rankings and UX.
PPC SERVICES
Google Ads Revamp
Rebuilt their campaigns from the ground up with clear ad groups per service.
Focused on converting search terms with commercial intent.
Introduced call-only ads and extensions to capture high-intent traffic.
Tracked conversions to optimise based on real-time lead quality.
The Results
(after 3 months)
260% increase
in organic traffic to key service pages
Consistent weekly
enquiries from high-value clients
48% lower CPL
on Google Ads
Top 3 rankings
for keywords like “transport company Gauteng” and “machine transport SA”
Ready to Grow?
Book Your Free Media Buying Consultation!
Discover how your ads can reach the right audience and generate more leads without wasting budget.