How much does it cost to run Google Ads for my business?

The cost of Google Ads depends on your industry, keywords, and competition. Google Ads works on a pay-per-click (PPC) model, meaning you only pay when someone clicks your ad. Setting a daily or monthly budget and optimizing your campaigns ensures the best return on investment (ROI).

How do I choose the right keywords for my Google Ads campaign?

Choosing the right keywords involves understanding your audience and using tools like Google Keyword Planner to find high-intent keywords that attract potential customers. Targeted keywords ensure your ads reach the right people at the right time.

What is the difference between Google Ads and SEO?

Google Ads provides instant visibility through paid placements, while SEO focuses on organic rankings that build authority over time. Ads deliver immediate leads, and SEO builds long-term credibility. Combining both strategies creates a powerful online presence.

How can I track the results of my Google Ads campaigns?

You can track results using Google Ads reporting tools and Google Analytics to monitor clicks, conversions, cost per lead, and ROI. Setting up conversion tracking ensures you can measure which ads and keywords are generating real business.

Should I use search ads, display ads, or both for my business?

It depends on your goals. Search ads target people actively looking for your products or services, while display ads increase brand awareness. Most businesses see the best results by using both strategically throughout the customer journey.

How do I improve my Google Ads Quality Score?

Quality Score is improved by creating relevant ads, using targeted keywords, optimizing landing pages, and maintaining a high click-through rate (CTR). A higher Quality Score reduces costs and improves ad placement.

Can small businesses compete with large companies on Google Ads?

Yes! Small businesses can compete by targeting specific niches, using long-tail keywords, and optimizing campaigns efficiently. With the right strategy, even a small budget can deliver big results.

How do I write ad copy that converts clicks into customers?

Effective ad copy should be clear, concise, and compelling. Highlight your unique selling points, include strong calls-to-action, and match the ad to the user’s intent. Well-crafted ads attract clicks and convert visitors into customers.

How long does it take to see results from Google Ads?

Google Ads can show results almost immediately, but optimization over a few weeks is often needed to maximize ROI. Continuous monitoring and adjustments help campaigns perform at their best.

Do I need to hire a professional to manage Google Ads, or can I do it myself?

While it’s possible to manage your own campaigns, hiring a professional ensures better strategy, targeting, and conversion rates. Professionals also make efficient use of your budget, giving you better results.

Answer Engine Optimization (AEO): 10 Questions Businesses Ask About AI Search Visibility

As artificial intelligence transforms search, Answer Engine Optimization (AEO) has become essential for businesses that want to appear in AI‑powered answers like ChatGPT and Bing AI. As AI-powered search tools like ChatGPT, Bing AI, and other LLMs become more popular, businesses are asking how they can get discovered in these new “answer engines.” If you’ve been wondering how to make your business appear in AI-generated answers, you’re not alone. Here are the 10 most common questions businesses ask about Answer Engine Optimization (AEO) and showing up in AI search results.

1. What is Answer Engine Optimization (AEO) and how is it different from SEO?

AEO is like SEO for AI. While SEO focuses on ranking in traditional search engines like Google, AEO focuses on how AI and LLMs find and present your business as an answer. It involves structured content, FAQs, and clear, authoritative information that AI tools can easily reference.

2. How can Answer Engine Optimization (AEO) help my business appear in AI‑powered search results?

Your business can appear by having well‑structured, informative content. That’s exactly what Answer Engine Optimization (AEO) focuses on — making your content easy for AI and large language models to find and reference it. Being listed in trusted directories, and optimizing your website for FAQ-style answers. AI models pull data from the web, so clarity, authority, and structureare key.

3. Do I need to change my website content to show up in AI search answers?

Yes! LLMs prefer content that is clear, concise, and structured. Adding FAQ pages, service pages, and step-by-step explanations increases your chances of being referenced. Using schema markup also signals to AI which content is authoritative and answer-worthy.

4. How long does it take for a business to start appearing in LLM-generated responses?

It depends on your online authority and the AI model’s data sources. If your site is indexed by Google and other trusted platforms, AI tools can reference it within weeks to months, but consistent content creation and optimization speed up the process.

5. Can small businesses compete in AI search results, or is it only for large brands?

Absolutely! Small businesses can compete by targeting niche questions, producing high-quality content, and ensuring their information is accurate and structured. AEO is about relevance, not size.

6. What kind of content or questions should I add to my website for AEO?

Focus on:

FAQs about your products or services
Step-by-step guides or tutorials
“How-to” blog posts that answer real questions your clients ask
Structured lists of services, pricing, and locations

Clear, authoritative answers are what AI looks for.

7. Will AEO improve my visibility on Google as well, or is it only for AI assistants?

Yes! AEO often overlaps with SEO best practices, like structured data, authoritative content, and clear headings. Optimizing for AI can also improve your Google search visibility.

8. How do AI models choose which businesses or websites to show in answers?

AI looks for trustworthy, relevant, and structured content. Sources that are authoritative, accurate, and well-formatted are more likely to be referenced in responses. Being listed in directories and having good backlinks helps, too.

9. Do I need special technical setup, like structured data, to appear in AI search results?

Yes. Adding FAQ schema, LocalBusiness schema, and Service schema signals to AI and search engines which content is important. Structured data makes it easier for AI to understand and pull answers directly from your website.

10. Can AEO increase my leads and sales, or is it just for visibility?

AEO can absolutely drive leads and sales. By appearing in AI-generated answers, your business becomes more visible to potential customers actively seeking solutions. Combined with clear CTAs and high-quality content, AEO can directly boost your bottom line.

Ready to Start Appearing in AI Search Results?

The future of search is AI. If you want your business to be discovered by ChatGPT, Bing AI, and other LLMs, now is the time to optimize your website and content. Contact us today to learn how our Answer Engine Optimisation, AEO services can put your business on the AI map.

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We Answer Your 10 Hottest Questions About Google Ads – Copy

Answer Engine Optimization (AEO): 10 Questions Businesses Ask About AI Search Visibility

1. What is Answer Engine Optimization (AEO) and how is it different from SEO?

2. How can Answer Engine Optimization (AEO) help my business appear in AI‑powered search results?

3. Do I need to change my website content to show up in AI search answers?

4. How long does it take for a business to start appearing in LLM-generated responses?

5. Can small businesses compete in AI search results, or is it only for large brands?

6. What kind of content or questions should I add to my website for AEO?

7. Will AEO improve my visibility on Google as well, or is it only for AI assistants?

8. How do AI models choose which businesses or websites to show in answers?

9. Do I need special technical setup, like structured data, to appear in AI search results?

10. Can AEO increase my leads and sales, or is it just for visibility?

Ready to Start Appearing in AI Search Results?

resources

FEATURED BLOG POSTS

AEO: As part of your seO strategy not separate

SEO for Local Business in 2025

Case Study: Growing Jacobs Transport’s Online Presence through SEO & Google Ads

Google Ads ROI: What Matters Most

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