Paid social advertising uses paid placements on platforms like Facebook, Instagram, TikTok, LinkedIn and Pinterest to reach targeted audiences quickly and drive measurable results such as traffic, leads, and sales.
Be Seen Where Your Customers Are
We create scroll-stopping social media campaigns that drive real business results. Whether you’re looking to boost brand awareness, generate leads, or grow your sales—our paid social strategies are tailored to reach your ideal audience and convert them.
Our Amazing Clients
What is Paid Social Advertising?
Paid social refers to the use of sponsored posts and advertisements on social media platforms like Facebook, Instagram, TikTok, LinkedIn, and more. Unlike organic content, paid social gives you precision targeting and the ability to reach new audiences based on interests, behaviours, demographics, and more.
Benefits of Paid Social
Paid social advertising helps you reach your ideal audience on platforms they use daily. It’s a cost-effective way to boost brand awareness, generate leads, and drive sales—delivering faster, more measurable results than organic content.
Hyper-Targeted Reach
Reach the exact audience you want based on age, interests, location, behavior, and even job title.
Boost Brand Awareness
Get your business in front of thousands—even millions—of potential customers.
Trackable ROI
Know exactly how your budget is performing with detailed analytics and transparent reporting.
Retargeting Power
Bring back website visitors or abandoned cart users with highly effective retargeting strategies.
Scalable Results
Start small and scale your campaigns as your business grows.
How We Run Paid Social Campaigns
Our PPC Services Include:
Campaign Strategy & Planning
We develop a winning game plan tailored to your goals, audience, and platform—ensuring your message lands where it matters.
Ad Creative & Copywriting
From eye-catching visuals to conversion-focused copy, we craft ads that stop the scroll and drive action.
Audience Targeting & Retargeting
We use smart data to target the right people—and bring them back if they don’t convert the first time.
Multi-Platform Campaigns
We manage and optimise ads across platforms like Facebook, Instagram, LinkedIn, TikTok, and Pinterest to expand your reach.
A/B Testing & Optimisation
We continuously test creatives, placements, and audiences to find what performs best and maximise your ROI.
Analytics & Reporting
Monthly performance reports with key metrics, insights, and actionable recommendations—so you’re never in the dark.
Why Fresh Gen Marketing?
At Fresh Gen Marketing, we combine data-driven strategy with a deep understanding of buyer intent to deliver paid search campaigns that convert. Our team is results-focused, transparent, and committed to making every ad rand work harder for your business.
Certified Google Ads Experts
We're not just marketers — we're data nerds who thrive on real, measurable results.
Performance-Focused
We don’t just get clicks. We get conversions, leads, and revenue.
Transparent Reporting
No jargon, no fluff. You get clear reports that show exactly where your budget goes.
South African & Global Experience
We run campaigns locally and internationally — helping brands in SA, the US, and beyond.
- Jacobs Transport
How It Works
Free Discovery Call
We learn about your goals, audience, and current efforts. Usually an hour video call with the owner.
Strategy Development
We craft a bespoke paid social strategy based on your objectives. Depending on the scope of work this is sent through within 3-5 workings days, we make this a joint conversation and offer numerous amendments.
Campaign Launch
We build, test, and launch your ad campaigns with precision. Once strategy and creatives are agreed on we launch your campaign/s immediately. This means that we can get your first campaign live within a week of your strategy call.
Ongoing Optimisation
We track performance daily and tweak to improve results continuously. This is an open communication loop with our team and you as the client to ensure the results we see are the results aligned with results your business needs.
Monthly Reporting
Clear, jargon-free reports showing your ROI and our next move. Full reports on all ad results for that month are sent within the first week of the next month, we use these results to provide analysis on what's working and what changes might be beneficial. This is a transparent, in dept report.
Frequently Asked Questions.
We manage paid campaigns on Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more—depending on where your audience spends time.
We work with flexible budgets, but recommend a minimum ad spend of $1,500/month for effective testing and performance tracking.
Nope—we’ve got you covered! We can create the visuals, write the copy, and handle everything from concept to launch. If you’ve already created graphics, we are happy to work with those!
Paid social can deliver quick wins, but we typically see consistent performance improvements within the first 4–6 weeks of testing and optimisation.
Let’s Make Your Brand Unmissable
Get a Free Paid Social Audit
Want to know how your current social ads stack up—or where to start if you’re new to paid campaigns? We’ll analyse your setup, provide feedback, and show you how to unlock better results with Fresh Gen Marketing.