Case Study: Culture Summit – LinkedIn Ads Insights & Optimisation

Industry Corporate Events – Workplace Culture & Leadership Development Services *LinkedIn Paid Advertising Campaign Management *Ad Creative & Copywriting *Audience Targeting & Optimization *Multi-Ad Format Testing (Message Ads, Website Visit Ads, Lead Gen Ads) Client Culture Summit – a flagship annual event bringing together leaders and HR professionals to discuss, share, and shape the future […]

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Case Study: Evolution Proof Meta Paid Ads Resulting in new stockists

Industry Professional Hair Products – Salon-Exclusive Hair Straightening Treatments Services Facebook & Instagram Paid Advertising Strategic Ad Scheduling Audience Targeting & Segmentation Messenger Chatbot Lead Qualification Client Evolution Proof – a premium, dual-performance hair straightening treatment brand in South Africa. The Challenge Evolution Proof wanted to generate quality leads for their hair straightening treatment among

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Case Study: 6900% ROI on Sweet Cheeks Cakery Meta Ads

Industry Wedding Cakes & Event Catering Services Facebook & Instagram Paid Advertising, Audience Targeting & Campaign Strategy, Ad Creative & Copywriting, Chatbot Setup for Lead Qualification Client Sweet Cheeks Cakery – a boutique bakery specializing in bespoke wedding cakes. The Challenge January is typically a quieter sales month, with many people recovering from holiday spending

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Case Study: Happy Sandpit – Field Trip & Culture Summit Ad Campaigns

Industry Corporate Training & Culture Development Services LinkedIn Ads Management, Audience Targeting, Campaign Optimization, Retargeting Strategy, Cross-Platform Recommendations Client Happy Sandpit (www.happysandpit.com) The Challenge Happy Sandpit wanted to increase awareness and drive interest in their Field Trip and Culture Summit events. The goal was to reach decision-makers in HR, people management, and leadership roles, while

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Case Study: Small Budget, Big Results for Professional Hair products

Industry Professional Salon Products – Haircare Services Facebook & Instagram Ads Management | Audience Targeting & Optimization | Messenger Chatbot Integration for Lead Qualification | Campaign Performance Analysis & Reporting Client Evolution Proof – Importer & Distributor of Professional Hair Salon Products The Challenge The client wanted to generate qualified leads from hair salon owners

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Case Study: Growing Jacobs Transport’s Online Presence through SEO & Google Ads

Industry Logistics & Transport Services SEO & Google Ads Management Client Jacobs Transport – a leading logistics provider in South Africa The Challenge Jacobs Transport needed to boost its visibility online and attract more quality leads through search engines. Despite their reputation in the logistics sector, their website wasn’t ranking well and their Google Ads

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The Beginner’s Guide to High-Converting Landing Pages

The Beginner’s Guide to High-Converting Landing Pages A killer ad means nothing if your landing page doesn’t convert. This post covers the essential elements every landing page needs — from strong headlines to trust signals — to turn traffic into real, measurable results. Whether you’re running PPC campaigns or organic SEO traffic, your landing page

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Paid Social vs Paid Search – What’s Best for Your Business?

Paid Social vs Paid Search – What’s Best for Your Business? Wondering where to invest your ad budget? This article breaks down the pros and cons of paid social vs paid search — helping you decide which is better for brand awareness, direct response, and long-term growth.   Understanding the Basics Paid Search refers to

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